About us


Bel2c Rome Story

Bel2c is a self-founded brand born in Rome.

Inspired from the Beauty of Rome, Bel2c brings to you best-quality and fashionable timepieces at very affordable prices and each reflecting their Italian design origin.

Lagom is our first collection launched in 2017. This was not pure casual but was well thought idea because the brand itself embraces the Lagom philosophy.

It is a philosophy of life , a style of life, meaning:

“Not too little not too much”

Bel2c is more then a watch. It’s a way of living !